News Article

Catherine Bell tells you how to win client loyalty at DAC

Posted: June 20, 2012

No one could have predicted the unsettling events of the past four years. Yet, many people blame their financial advisors and, as a result, have lost confidence in them. At this year's Distinguished Advisor Conference (DAC) Nov. 11-14, image consultant Catherine Bell will tell advisors how they can regain their client's trust and build loyalty by projecting a professional image.

Bell, who is a president of PRIME Impressions, maintains that communications, behaviour and appearance all play vital roles in allaying the fears of clients battered by the uncertain global economy. What clients see, experience and hear all carry tremendous weight when they decide to whom they will entrust their wealth, says Bell.

The dynamic speaker and author joins a lineup of respected and knowledgeable speakers in Naples, Florida, for the ninth annual DAC. This year's theme is the role planning plays in "Navigation: Charting a New Course.î

A Day 2 speaker, Bell is one of only 14 Certified Image Professionals in Canada, an Association of Image Consultants International (AICI) Hall of Fame inductee and AICI's Ethics Chair. A frequent guest on Canadian television and regularly quoted in newspapers and magazines, Bell is well aware of how to communicate her professionalism successfully.

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