Advising Family Businesses

Knowledge Bureau Certificate Courses

Categories: Succession & Estate Planning

Your Instructors: Jenifer Bartman

PROGRAM: Succession and Estate Planning Specialist

It’s widely accepted that many small businesses in Canada are led by individuals that are in or near retirement age.  The majority of these companies require assistance with succession related issues, often due to a lack of planning within the business.  Qualified advisors have a significant opportunity to assist in this regard, building clients for the long term.


It is widely accepted that the majority of family businesses do not survive past the first or second generation.  This represents an unfortunate loss, not only for the family that relies on this income for financial stability, but also for Canada’s economy.  Family businesses have unique opportunities and challenges, and require advisory assistance with this in mind. 

A distinguished advisor must take a leadership role in quarterbacking the process of helping family businesses to plan for both today and tomorrow, thereby protecting what is often their most valuable asset. Help your clients beat the succession odds by better understanding the planning process today.


  • How to work in alignment with your family business clients, increasing the likelihood that solutions will be implemented
  • How to work with clients to identify and separate family, business, and ownership issues
  • How to help your client set clear, shared goals for the family, the business, and the shareholders so that all aspects of the family and the company can function smoothly
  • How to implement Real Wealth Management into planning process for family business clients
  • How to help clients to identify an ideal planning timeline
  • How to conduct the succession mapping process
  • How to recognize roadblocks to implementation before they occur
  • How to develop and quarterback an advisor team
  • How to maximize your value to the client, while identifying potential advisory opportunities
  • Understanding the advisory needs of family businesses, in terms of their unique opportunities and challenges



Quizzes 25%
Case Studies 50%
Final Exam 25%
Passing Grade 60%
Honours Achievement 90%


Related Programs

Master Financial Advisor

Table of Contents

Chapter 1:
Understanding The Family Business
Chapter 2:
How to Work in Alignment with Your Family Business Clients
Chapter 3:
Developing a Shared Vision
Chapter 4:
Understanding Family Dynamics & Systems
Chapter 5:
Planning & Real Wealth Management
Chapter 6:
Advisory Products & Services
Chapter 7:
The Priorities Pyramid
Chapter 8:
The Succession Mapping Process
Chapter 9:
Structuring Retirement Income
Chapter 10:
Advising Family Businesses

What Graduates Say

My objectives were definitely met. I particularly appreciated the detail of walking through the process using the Succession Map tool offered with this course. Delores M., SK
I will recommend this course to friends, especially those who deal with family businesses. It is a great course. It shows various models and techniques which may tackle complex issues and problems effectively. Maria C., ON
This was an excellent course. The author is very knowledgeable. The material covered was very beneficial to me in my own practice. I learned a great deal of information and would highly recommend this course. Heather M., NS