If you are looking for relevant financial reading, make sure that you make time for Canadians and Their Money: Building a brighter financial future. This is the report of the Task Force on Financial Literacy, which was commissioned by Canadian Finance Minister James Flaherty in June, 2009. The Minister appointed 13 members to the Task Force from leaders in business, education, academia and community development, including Evelyn Jacks, President of the Knowledge Bureau. Consultations with Canadians from coast to coast led to the report; a comprehensive strategy for the improvement of financial literacy in Canada, released to the public by the Finance Minister last week.
The report defines financial literacy as "having the knowledge, skills and confidence to make responsible financial decisionsî. It states five priorities as pillars of the strategy:
1. Shared Responsibility
2. Leadership and Collaboration
3. Lifelong Learning
4. Delivery and Promotion
5. Accountability
From those priorities stem thirty recommendations for action to enable a sustainable National Strategy for financial literacy. To begin the Task Force recommended that a national leader be appointed by the Finance Minister to work with an advisory council in carrying out the recommendations of the Task Force.
A single source national website for financial literacy was also recommended as a portal to accumulate unbiased information for Canadians to access accurate, trustworthy information. This includes educational resources, self-assessment tools and financial calculators.
The financial services were particularly targeted for improvement in their communications with Canadians. Although there is a lot of information out there for consumers, the report maintains that "Ö much of this material is complex and is not presented in simple, accessible language. In our judgment, financial services providers have a responsibility to ensure that their informational materials are developed, written and designed to be readily understood. Transparency is key. It is vital that institutions have well-trained front-line and advisory staff that can provide accurate information and helpful guidance to customers.î
Financial education for youth is also emphasized in the recommendations. The Financial Planning Standards Council, one of the presenters to the Task Force, is quoted: "Young people must develop a positive relationship with money and learn that their relationship with money is a life skill and as important as their relationship with language, reading or arithmetic. They need to learn that money is actually a tool to help them achieve what they want in life.î
The Task Force recommends that financial literacy be deemed an "essential skillî by the government. It should be incorporated into the student loans process and programs for aboriginal youth. According to input from Credit Counselling Services of Atlantic Canada: "Financial education needs to be a mandatory part of the school curriculum. These programs should be consistent in content and progression across Canada. This is not for most people a skill they're born with. It's a learned skill, and the earlier you start that education, the sooner you begin building the foundationÖ.î The Task Force recommends that the government establish a new award for financial literacy education within the Prime Minister's Awards for Teaching Excellence.
The need for lifelong learning is underscored in the report as well. According to the report, Canadians need to have financial education opportunities at all stages of life, revolving around times when financial decisions must be made. Businesses, institutions and governments must identify and respond to "teachable momentsî as they occur.
Further, the public has the right to sound, unbiased assistance with money matters. As public consultation participant Doreen E. Malone CA writes, "Probably one of the most essential pieces of financial knowledge Canadians should have is knowing when to seek outside help in making financial decisions and how to evaluate the quality of that advice.î
Amongst some of the other recommendations: Canada must participate in international projects such as the OECD Program for International Student Assessment in order to learn, as the Task Force did, from a deeper pool of financial literacy experience and outcomes. We must support volunteer organizations and groups that assist immigrants. First Nations facilitators should be trained to bring financial literacy to their communities. Government and employers must work harder to promote, explain and facilitate participation by Canadians in savings and income programs for which they are eligible.
The report concludes by outlining the need for measurement, evaluation and accountability as the recommendations of the Task Force are implemented. Government, employers and financial institutions and professionals must take financial literacy seriously and must be able to demonstrate a firm commitment to Canadians. Read the report ñ read every page of it.
What can we, as industry professionals, do to incorporate financial literacy into our practices? The Task Force has thrown down the gauntlet ñ let's run with it.
ADDITIONAL EDUCATIONAL RESOURCE: Master Financial Advisor Designation