Session 2: The Smart Savvy Young Consumer with Pat Foran, CTV Personality & Author

Pat Foran delivered an inspiring message about the role of the advisor in helping families with young children become more financially literate; an integral part of the financial recovery. Highlights of Pat's speech included:

1. People need your help

a. As Consumer advocate with CTV Pat receives hundreds of calls a week from Canadians who have made financial mistakes

b. Advisor role needs to include educating clients and their children

2. Report on Task Force on Financial Literacy

a. Financial Literacy means having the knowledge, skills and confidence to make responsible financial decisions.

b. Some key recommendations coming from the task force:

i. Financial literacy needs to be in public education curriculum

ii. Website run by federal government with information and resources is a key hub for ongoing education

iii. Ongoing public awareness campaign is necessary

iv. Financial service providers should put a strong emphasis on delivering educational information and ensuring it is fully understood in "teachable momentsî.

3. The Smart, Savvy Young Consumer

a. New book written by Pat just released this month, moving up the bestseller lists, published by Knowledge Bureau Newsbooks.

b. Help for young people aged 14 ñ 34

c. Financial advisors need to pay attention to the young people and assist in their financial literacy education, and so should support this book as a valuable Christmas gift this year.