Certificate Course

Operational Foundations to Support Business Growth

Program

MFA-Executive Business Growth Specialist Program

Overview

Planning for sustainable growth requires a framework for operations around which client relationships can be built and retained. This course teaches how to structure the core operational areas required to successfully build and manage a company, including finance, administration, sales, marketing and staffing, as well as strategies to grow a market-driven business that someone will eventually buy.

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Opportunity

Business leaders recognize that client relationships are integral to long term success, but this can only be achieved with the support of the right management and operational environment. Focusing on establishing and enhancing a company's operational framework will make it easier to decide what products and service offerings are developed and how they're distributed in the marketplace.

What You'll Learn

You will learn how to structure the core operational departments that are required to successfully build and manage a company, as well as the policies and procedures that put business owners in the position to grow a market-driven, sustainable business that could ultimately be transferred to someone else. You'll develop a better understanding of the key functional areas of a company and gain insight into the framework in place to generate successful and sustainable performance. As well, you'll discover a tangible approach to building and maintaining a company’s operational foundation, thus increasing the likelihood that it could be transferred to someone else.

What’s Included

• Personal course selection consultation
• Virtual campus orientation
• Lesson and study plans
• Personal instructor email support
• Comprehensive Knowledge Journal
• EverGreen Online Research Library
• Knowledge Bureau calculators
• Testing and certification
• CE/CPD accreditation

Course Content

Chapter 1 | Introduction: Differing Perspectives
Chapter 2 | The Business Leader’s Vantage Point
Chapter 3 | Organizational Structure
Chapter 4 | Policies, Procedures, and Systems
Chapter 5 | The Finance and Administration Functions
Chapter 6 | The Sales & Marketing Functions
Chapter 7 | The Human Resources Function
Chapter 8 | Building and Delivering Products and Services
Chapter 9 | Developing an Action Plan
Chapter 10 | Implementation and Next Steps

Marking Guide

Quizzes
25%
Case Studies
25%
Final Exam
50%
Passing Grade
60%
Honours Achievement
90%


All students who pass the course will receive a certificate. Students who receive a mark of 90% or better will receive a gold honours bar on their certificates.

CE | CPD Credits

Knowledge Bureau | 30 CPE credits

Most regulators and associations accept Knowledge Bureau certificate courses for continuing education credits.

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