Chapter 1 | Introduction: The Business Planning Landscape
Chapter 2 | Business Modelling: How it Fits with Business Planning
Chapter 3 | Strategy: What is Your Market Opportunity?
Chapter 4 | Targets: Who is Your Customer?
Chapter 5 | Products and Services: Focus and Differentiation
Chapter 6 | Marketing Strategy: How to Get and Keep Customers
Chapter 7 | Management and the Company
Chapter 8 | Operations: Product/Service Production and support
Chapter 9 | Financial Forecasting and Assumptions
Chapter 10 | Approaching Financial Partners